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Don't guess, measure
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Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand.

Gain Valuable insights
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Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter.

Use in Natural settings
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Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence.

Obtain Fast results
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Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform.

PHILIPP REITER
PARTNER & COO
EYE SQUARE

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Doing eye-tracking studies on smartphones is very valuable to our customers. We have tried many solutions over the years. However, so far this was tedious, expensive and limited to the lab. Oculid’s smartphone eye tracking is a game changer. I am astonished by the accuracy and reliability of the solution without having to worry about what phones can be included.

PHILIPP REITER
PARTNER & COO
EYE SQUARE

Prof. Dr. Holger Lütters
Professor for Marketing
Hochschule für Technik
und Wirtschaft Berlin

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“Oculid’s platform speaks for itself. We ran multiple studies with it at HTW and we are thrilled. I really recommend this tool for anyone doing creative marketing research.”

Prof. Dr. Holger Lütters
Professor for Marketing
Hochschule für Technik
und Wirtschaft Berlin

Daniel Schneider
Scientific Lead Emotion Research
September Strategie & Forschung gmBH

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Oculid’s eye tracking for smartphones is a brilliant tool that complements our psychophysiological approach - be it for the study of advertisement, videos or social media content.

PHILIPP REITER
PARTNER & COO
EYE SQUARE

Gain insights into people's attention, opinion and behavior and optimize their experience

Dashboard

Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and Fixations. See the results from the moment each test participant completes and uploads their results.

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Heatmaps

See which areas of your campaigns capture the most attention through our eye tracking heatmaps. Review various data points such as Average Dwell Time, Average Number of Fixations, Average Time to First Fixation, Average First Fixation Duration, and Average Number of Screen Taps.

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Video Replay

Watch test participants' screen video recordings along with their screen taps and gaze paths and listen to what they said as they were working through your tasks to find out what worked and didn't work in your designs. ‍

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