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See through your customers' eyes

Oculid is the world market leader for measuring visual attention on smartphones.

Animation of a mobile phone with the heatmaps generated with Oculid
Join the companies already growing with us:
Logo from DMLogo from the company "Neurons"Logo from the company "Eye Square"Logo from the company "September"Logo from the Technical University from BerlinLogo from the company "Quirion"

All eyes are on mobile and
companies are competing in a growing attention race.

of online purchases are made on smartphones
apps are downloaded each minute
of our days is spent on smartphones
are spent on mobile phones per minute

How is Oculid changing the attention game?

Oculid offers advanced eye tracking technology for smartphones, an easy and remote testing solution for teams to measure visual attention and engagement.

Photo of an eye

Our gaze tracking algorithms allow you to remotely test digital products using only smartphones' selfie cameras.

Don't guess, measure

Measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand.

Gain Valuable insights

Learn about users' behavior by reviewing video replays, voice recordings, heatmaps, clicks, test duration and task completion.

Use in Natural settings

Let users participate in your test comfortably using their smartphones at any time and in their natural environment.

High-quality, but affordable

Save up to 80% of the time and 70% of total investment compared to in-lab testing with the same quality and value.

Use cases

Market Research

  • E-Commerce testing
  • Web page testing
  • Online ad placement
  • Product placement validation: shelf test
  • Newsletter test
See case study

User Experience

  • Remote usability testing
  • Prototype test
  • A/B test
  • Preference & click test
  • Quantitative & qualitative research
See case study

Social Media

  • Attention analysis of videos
  • Attention analysis of ads
  • Behavioural tests
  • In-context feeds
  • Follower engagement tests
See case study


  • Product design test
  • Product placement validation
  • Competitor comparison
  • Testing Areas of Interest, such as a logo or nutritional data
See case study

What our clients say about us

Oculid’s smartphone eye tracking is a game changer. I am astonished by the accuracy and reliability of the solution.
eye square logo
Philipp Reiter
Partner & COO of Eye Square
Philip Reiter's portrait photo
“We ran multiple studies with Oculid at HTW. I really recommend it for creative and efficient marketing research.”
HTW Logo
Prof.Dr. Holger Lütters
Professor for Marketing Hochschule für Technik und Wirschaft
Profesor Doctor Holger Lütters' portrait photo
Oculid’s eye tracking for smartphones is a brilliant tool that complements our psychophysiological approach - be it for the study of ads, videos or social media.
Daniel Schneider
Scientific Lead Emotion Research at September Strategie und Forschung
Daniel Schneider's portrait photo

Get reliable insights into people's attention.


Oculid featured in the Media

Newcomer Market Research AwardLogo "Adlershof, science at work"Logo "Startups Magazine"Logo "She Works"Smashing Magazine LogoLogo "Planung & Analyse"Logo "Marktforschung"Logo "Research World"