Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand.
Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter.
Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence.
Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform.
Doing eye-tracking studies on smartphones is very valuable to our customers. We have tried many solutions over the years. However, so far this was tedious, expensive and limited to the lab. Oculid’s smartphone eye tracking is a game changer. I am astonished by the accuracy and reliability of the solution without having to worry about what phones can be included.
PARTNER & COO
“Oculid’s platform speaks for itself. We ran multiple studies with it at HTW and we are thrilled. I really recommend this tool for anyone doing creative marketing research.”
Prof. Dr. Holger Lütters
Professor for Marketing
Hochschule für Technik
und Wirtschaft Berlin
Oculid’s eye tracking for smartphones is a brilliant tool that complements our psychophysiological approach - be it for the study of advertisement, videos or social media content.
PARTNER & COO