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How is Oculid changing the attention game?

Oculid offers advanced eye tracking technology for smartphones, an easy and remote testing solution for teams to measure visual attention and engagement.

Our gaze tracking algorithms allow you to remotely test digital products using only smartphones' selfie cameras.

Don't guess, measure
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Measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand.

Gain Valuable insights

Learn about users' behavior by reviewing video replays, voice recordings, heatmaps, clicks, test duration and task completion.

Use in Natural settings
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Let users participate in your test comfortably using their smartphones at any time and in their natural environment.

High-quality, but affordable

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Save up to 80% of the time and 70% of total investment compared to in-lab testing with the same quality and value.

Use cases

Market Research

E-Commerce testing
Web page testing
Online ad placement
Product placement validation: shelf test
Newsletter test

See case study

User Experience

Remote usability testing
Prototype test
A/B test
Preference & click test
Quantitative & qualitative research

See case study

Social Media

Attention analysis of videos
Attention analysis of ads
Behavioural tests
In-context feeds
Follower engagement tests

See case study

Packaging

Product design test
Product placement validation
Competitor comparison
Testing Areas of Interest, such as a logo or nutritional data

See case study

What our clients say about us

Oculid’s smartphone eye tracking is a game changer. I am astonished by the accuracy and reliability of the solution.

Philipp Reiter

Partner & COO of Eye Square

“We ran multiple studies with Oculid at HTW. I really recommend it for creative and efficient marketing research.”

Prof.Dr. Holger Lütters

Professor for Marketing Hochschule für Technik und Wirschaft

Profesor Doctor Holger Lütters' portrait photo

Oculid’s eye tracking for smartphones is a brilliant tool that complements our psychophysiological approach - be it for the study of ads, videos or social media.

Daniel Schneider

Scientific Lead Emotion Research at September Strategie und Forschung

See through your customers' eyes

Oculid is the world market leader for measuring visual attention on smartphones.

Join the companies already growing with us:

All eyes are on mobile and
companies are competing in a growing attention race.

How is Oculid changing the attention game?

Don't guess, measure
‍
‍

Gain Valuable insights

Use in Natural settings
‍

‍

High-quality, but affordable

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