Oculid and Affectiva: the remarkable insights brought by attention and emotion measurement

Understand how you can use Eye tracking and Emotion AI to comprehend the efficacy of digital assets made to inspire and stir emotions.

What is the secret to achieving success on TikTok?

The platform for short videos is becoming increasingly lucrative, but competition is fierce. In this case study, you will find out which elements attract and engage the audience.

How to make sure your advertising is going to be successful?

Find out how eye tracking can tell you if the advertising is going to be successful before investing your budget and time into the overall campaign.

8 great tools for market research

Discover which tools can help you make your market research easier.

How social media impacts online shopping

Gain insights into the impact of social media on customers’ online shopping journey and how to use social media as a strategy to increase online sales.

6 Email Marketing trends for 2022

Around 333.2 billion emails are expected to be sent this year. Find out how companies and agencies can step up their game to engage leads and customers.

Eye Tracking in Market Research

Find out how the methodology can be used to measure attention and give insights into decision-making processes.

How to conduct an eye tracking study

Eye tracking used to be an expensive and difficult technology, but now it can be easy, affordable, and highly beneficial to your business.

Customer experience using smartphone eye tracking: a case study

Learn how to get insights into e-commerce and advertising using eye tracking.

Eye tracking in Packaging research: a case study

This smoothie packaging case study shows how to use eye tracking to measure customer attention.