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Oculid and Affectiva: the remarkable insights brought by attention and emotion measurement

Understand how you can use Eye tracking and Emotion AI to comprehend the efficacy of digital assets made to inspire and stir emotions.

Market

What is the secret to achieving success on TikTok?

The platform for short videos is becoming increasingly lucrative, but competition is fierce. In this case study, you will find out which elements attract and engage the audience.

Market

August 17, 2022

How to make sure your advertising is going to be successful?

Find out how eye tracking can tell you if the advertising is going to be successful before investing your budget and time into the overall campaign.

Market

July 26, 2022

8 great tools for market research

Discover which tools can help you make your market research easier.

Market

July 7, 2022

How social media impacts online shopping

Gain insights into the impact of social media on customers’ online shopping journey and how to use social media as a strategy to increase online sales.

Market

May 24, 2022

6 Email Marketing trends for 2022

Around 333.2 billion emails are expected to be sent this year. Find out how companies and agencies can step up their game to engage leads and customers.

Market

February 22, 2022

Eye Tracking in Market Research

Find out how the methodology can be used to measure attention and give insights into decision-making processes.

Market

February 8, 2022

How to conduct an eye tracking study

Eye tracking used to be an expensive and difficult technology, but now it can be easy, affordable, and highly beneficial to your business.

Market

January 20, 2022

Customer experience using smartphone eye tracking: a case study

Learn how to get insights into e-commerce and advertising using eye tracking.

Market

October 26, 2021

Eye tracking in Packaging research: a case study

This smoothie packaging case study shows how to use eye tracking to measure customer attention.

Market

June 14, 2021

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oculid is funded by the Pro FIT program of the Investitionsbank Berlin. The goal of the funded project is the research and development of new innovative methods for the evaluation of gaze recognition and the associated expansion of the platform. This will enable the company to develop additional market segments with an expanded range of services.This project is co-financed by the European Regional Development Fund [ERDF].

oculid wird mit Mitteln aus dem Pro FIT-Programm der Investitionsbank Berlin gefördert. Ziel des geförderten Projektes ist die Erforschung und Entwicklung neuer innovativer Verfahren zur Auswertung der Blickerkennung und die damit verbundene Erweiterung der Plattform. Das Unternehmen wird dadurch in die Lage versetzt mit einem erweiterten Leistungsangebot zusätzliche Marktsegmente zu erschließen.Dieses Projekt wird kofinanziert durch den Europäischen Fonds für regionale Entwicklung [EFRE].

© oculid 2022