Oculid releases iOS app that transforms selfie camera into an eye tracker

Oculid offers eye tracking on smartphones for the market research and UX research industries. With the iOS app, the goal is to make eye tracking accessible for everyone.

Discover Oculid’s new credit system

We are making test creation easier, more flexible, and more transparent than ever before.

Oculid and GDPR – a short guide

Discover how we protect your personal data whether you are a customer or test participant.

Eye tracking: regular or predictive?

Both options offer advantages and challenges. Find out what is the best methodology for your research.

General Mechanisms of Human Visual Search and Eye Movement

In this article, you will learn about the two mechanisms that define human visual search and how they help in the understanding of eye tracking metrics.

What is eye tracking?

Eye tracking is a powerful technology that measures the movement of the eye.

Oculid Webinar: How smartphone eye tracking can benefit your research

Discover the new possibilities of conducting easy and affordable eye tracking studies that don't require a lab or any additional hardware. Introducing: smartphone eye tracking.