Oculid releases iOS app that transforms selfie camera into an eye tracker

Oculid offers eye tracking on smartphones for the market research and UX research industries. With the iOS app, the goal is to make eye tracking accessible for everyone.

How to make sure your advertising is going to be successful?

Find out how eye tracking can tell you if the advertising is going to be successful before investing your budget and time into the overall campaign.

Discover Oculid’s new credit system

We are making test creation easier, more flexible, and more transparent than ever before.

8 great tools for market research

Discover which tools can help you make your market research easier.

How social media impacts online shopping

Gain insights into the impact of social media on customers’ online shopping journey and how to use social media as a strategy to increase online sales.

Oculid and GDPR – a short guide

Discover how we protect your personal data whether you are a customer or test participant.

Eye tracking: regular or predictive?

Both options offer advantages and challenges. Find out what is the best methodology for your research.

6 Email Marketing trends for 2022

Around 333.2 billion emails are expected to be sent this year. Find out how companies and agencies can step up their game to engage leads and customers.

Eye Tracking in Market Research

Find out how the methodology can be used to measure attention and give insights into decision-making processes.

5 UX design and research trends to look out for in 2022

The future brings new technologies, inclusion, and more flexibility for the UX landscape.

How to conduct an eye tracking study

Eye tracking used to be an expensive and difficult technology, but now it can be easy, affordable, and highly beneficial to your business.

What is GDPR? A short guide to GDPR compliance

Here is what you need to know about the General Data Protection Regulation.

Christmas sale: get 20% off all eye tracking studies

Purchase now with our Christmas discount and use the credits within one year.

Main metrics in eye tracking

In this article you will discover what the main metrics of eye tracking research are and how to interpret them.

General Mechanisms of Human Visual Search and Eye Movement

In this article, you will learn about the two mechanisms that define human visual search and how they help in the understanding of eye tracking metrics.

Customer experience using smartphone eye tracking: a case study

Learn how to get insights into e-commerce and advertising using eye tracking.

Oculid Webinar: Skyrocket your e-commerce using smartphone eye tracking

How can eye tracking offer insights into mobile e-commerce? Join our free webinar on the 27th of September and find out.

How to use smartphone eye tracking on UX research: a case study

Using smartphone eye tracking can improve the usability of your website or app.

Eye tracking in Packaging research: a case study

This smoothie packaging case study shows how to use eye tracking to measure customer attention.

What is eye tracking?

Eye tracking is a powerful technology that measures the movement of the eye.

Oculid Webinar: How smartphone eye tracking can benefit your research

Discover the new possibilities of conducting easy and affordable eye tracking studies that don't require a lab or any additional hardware. Introducing: smartphone eye tracking.

Oculid secures next round of seed funding led by IBB Ventures

Oculid, the eye tracking platform for remote user experience testing and marketing research, has announced completion of a seed funding round led by IBB Ventures and joined by the company’s existing investors.