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Main metrics in eye tracking

In this article you will discover what the main metrics of eye tracking research are and how to interpret them.

General Mechanisms of Human Visual Search and Eye Movement

In this article, you will learn about the two mechanisms that define human visual search and how they help in the understanding of eye tracking metrics.

Customer experience using smartphone eye tracking: a case study

Learn how to get insights into e-commerce and advertising using eye tracking.

Oculid Webinar: Skyrocket your e-commerce using smartphone eye tracking

How can eye tracking offer insights into mobile e-commerce? Join our free webinar on the 27th of September and find out.

Eye tracking in Packaging research: a case study

This smoothie packaging case study shows how to use eye tracking to measure customer attention.

How to use smartphone eye tracking on UX research: a case study

Using smartphone eye tracking can improve the usability of your website or app.

What is eye tracking?

Eye tracking is a powerful technology that measures the movement of the eye.

Oculid Webinar: How smartphone eye tracking can benefit your research

Discover the new possibilities of conducting easy and affordable eye tracking studies that don't require a lab or any additional hardware. Introducing: smartphone eye tracking.

Oculid secures next round of seed funding led by IBB Ventures

Oculid, the eye tracking platform for remote user experience testing and marketing research, has announced completion of a seed funding round led by IBB Ventures and joined by the company’s existing investors.