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Understand how you can use Eye tracking and Emotion AI to comprehend the efficacy of digital assets made to inspire and stir emotions.
Market
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The platform for short videos is becoming increasingly lucrative, but competition is fierce. In this case study, you will find out which elements attract and engage the audience.
Market
August 17, 2022
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Oculid offers eye tracking on smartphones for the market research and UX research industries. With the iOS app, the goal is to make eye tracking accessible for everyone.
Product
August 10, 2022
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Find out how eye tracking can tell you if the advertising is going to be successful before investing your budget and time into the overall campaign.
Market
July 26, 2022
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We are making test creation easier, more flexible, and more transparent than ever before.
Product
July 17, 2022
Discover which tools can help you make your market research easier.
Market
July 7, 2022
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Gain insights into the impact of social media on customers’ online shopping journey and how to use social media as a strategy to increase online sales.
Market
May 24, 2022
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Discover how we protect your personal data whether you are a customer or test participant.
Product
April 7, 2022
Both options offer advantages and challenges. Find out what is the best methodology for your research.
Product
March 16, 2022
Around 333.2 billion emails are expected to be sent this year. Find out how companies and agencies can step up their game to engage leads and customers.
Market
February 22, 2022
Find out how the methodology can be used to measure attention and give insights into decision-making processes.
Market
February 8, 2022
The future brings new technologies, inclusion, and more flexibility for the UX landscape.
UX
January 31, 2022
Eye tracking used to be an expensive and difficult technology, but now it can be easy, affordable, and highly beneficial to your business.
Market
January 20, 2022
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Here is what you need to know about the General Data Protection Regulation.
Company
December 10, 2021
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Purchase now with our Christmas discount and use the credits within one year.
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In this article you will discover what the main metrics of eye tracking research are and how to interpret them.
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In this article, you will learn about the two mechanisms that define human visual search and how they help in the understanding of eye tracking metrics.
Product
November 3, 2021
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Learn how to get insights into e-commerce and advertising using eye tracking.
Market
October 26, 2021
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How can eye tracking offer insights into mobile e-commerce? Join our free webinar on the 27th of September and find out.
Company
September 2, 2021
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Using smartphone eye tracking can improve the usability of your website or app.
UX
July 11, 2021
This smoothie packaging case study shows how to use eye tracking to measure customer attention.
Market
June 14, 2021
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Eye tracking is a powerful technology that measures the movement of the eye.
Product
June 10, 2021
Discover the new possibilities of conducting easy and affordable eye tracking studies that don't require a lab or any additional hardware. Introducing: smartphone eye tracking.
Product
March 11, 2021
Oculid, the eye tracking platform for remote user experience testing and marketing research, has announced completion of a seed funding round led by IBB Ventures and joined by the company’s existing investors.
Company
January 20, 2021
Understand how you can use Eye tracking and Emotion AI to comprehend the efficacy of digital assets made to inspire and stir emotions.