How it works

3 easy steps to lab-level insights

Oculid offers advanced eye tracking technology for smartphones. We provide an easy and remote testing solution for market and UX research teams to measure visual attention and engagement. Our gaze tracking algorithms combine advanced deep learning techniques, state-of-the-art computer vision and extensive domain knowledge.

Our eye tracking solution allows you to test digital products, ad campaigns and packaging on mobile phones using the selfie camera; no additional hardware needed! Our data analysis shows how a design performs and which design elements can be optimized.

Oculid’s testing platform is easy to use, remote and reliable. It allows research teams to conduct studies anywhere in the world, directly on participants' mobile devices in the comfort of their homes, and get in-lab quality insights at a fraction of the cost.

Step 1

Design your test within minutes

Test multiple URLs, videos and images. Run A/B tests. Integrate your surveys and questionnaires.

create test gifwoman creating a new test

Step 2

Run your test

Test on participants' smartphones anytime and anywhere. All they have to do is download the Oculid app from their Play store and complete the tasks.

gaze heatmap gifman performing user test

Step 3

Draw conclusions from your results

Compare what test participants looked at to where they clicked and to what they said while completing your test.

screenshot of data feedbackwoman doing user research

Advertising Insights

  • Digital and social media ads
  • Online video ads
  • Brand awareness
  • Email marketing

Shopper Insights

  • Packaging design
  • Product placement validation

Usability Insights

  • Web page design
  • E-commerce
  • Images
  • Wireframes and mockups
  • Prototypes
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