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Learn how to get insights into e-commerce and advertising using eye tracking.
As many of 90% of shoppers say that they are not satisfied with their experiences with mobile commerce. And, according to PWC, 32% of all customers in the USA would stop doing business with a brand they loved after one bad experience. In Latin America, this number increases to 49%. So, how can you make sure that customers will enjoy engaging with your brand on mobile devices?
To find out how to improve customer experience on smartphones, we at Oculid conducted a study with four use cases to analyse how shoppers interact with the international retail brands Zalando, ASOS, Zara, H&M, and JD Sports. Our findings showcase the insights you can get using smartphone eye tracking and how you can apply them to your own company.
Market
October 26, 2021
Market
Understand how you can use Eye tracking and Emotion AI to comprehend the efficacy of digital assets made to inspire and stir emotions.
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The platform for short videos is becoming increasingly lucrative, but competition is fierce. In this case study, you will find out which elements attract and engage the audience.
August 17, 2022
