Learn how to get insights into e-commerce and advertising using eye tracking.
As many of 90% of shoppers say that they are not satisfied with their experiences with mobile commerce. And, according to PWC, 32% of all customers in the USA would stop doing business with a brand they loved after one bad experience. In Latin America, this number increases to 49%. So, how can you make sure that customers will enjoy engaging with your brand on mobile devices?
To find out how to improve customer experience on smartphones, we at Oculid conducted a study with four use cases to analyse how shoppers interact with the international retail brands Zalando, Zara, H&M, and JD Sports. Our findings showcase the insights you can get using smartphone eye tracking and how you can apply them to your own company.
October 26, 2021