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Customer experience using smartphone eye tracking: a case study

Learn how to get insights into e-commerce and advertising using eye tracking.

As many of 90% of shoppers say that they are not satisfied with their experiences with mobile commerce. And, according to PWC, 32% of all customers in the USA would stop doing business with a brand they loved after one bad experience. In Latin America, this number increases to 49%. So, how can you make sure that customers will enjoy engaging with your brand on mobile devices?

To find out how to improve customer experience on smartphones, we at Oculid conducted a study with four use cases to analyse how shoppers interact with the international retail brands Zalando, Zara, H&M, and JD Sports. Our findings showcase the insights you can get using smartphone eye tracking and how you can apply them to your own company.

Click here to download the case study Skyrocket your e-commerce.

Market

October 26, 2021